Today I am going to share that kind of information about Search Engine Optimization which will clear many doubts about how to make your website search engine friendly. Now the thing is that what all things you would need to have while you are going to analyze website. The most important things are SEO Tools which will clear lots of problem and confusion just in few time. Now the question is that how to choose best seo tools. This is not a difficult task to do because there are numbers of free tools are available on the web. One thing you should keep in your mind always doesn’tpay for any paid tool unless you haven’t used it with your own experience. Most of the paid tools are offering free trial version for few days so first of all you should use it. In paid seo tools series cognitive seo tool is the best one which will giving lots of options to analyze complete site. I am using this tool since December 2014 after the few months of update of penguin2.1 which was biggest disaster of SEO industry. These are the below free seo tools which you can: Page Speed Insights: This tool will tell you how your website’s pages are performing in Google search engine. This tool will show you results after fetches the url twice once for Mobile user-agent and other for desktop user-agent. Moz Local Listing Score: This is the one of the best tool to how your local business looks online. Keywordtool.io: After enter a single keyword this tool will give you huge list of long tail keywords which is the best idea to rank your website in SERP in less time. Google Analytics: This tool will tell you about the traffic status and bounce rate of your website. Beside that this tool will show the location from where visitors are coming on your site. Google Search Console: This tool will help you about from where your website is getting back links, Indexing status and crawling status of site. There is another benefit of this tool it will indicate you if Google will fix manual penalty on your website. Open Site Explorer: If you would like to know about the all back links of your website then this tool will be work great for you. Beside that if you would like to make your career in online marketing then you should try to follow best seo websites, blogs and authors. Search engine land, Search engine journal, Search engine watch, Search engine roundtable and quicksproutare the good sites to stay with updates of SEO industries. Best SEO Authors: Rand Fishkin, Barry Schwartz and Neil Patel are the good authors of SEO industry. Conclusion: Now there is no mercy and place for black hat SEO’s activity because if by mistake you will do this then you it could be prove harmful for your website. Google has rolled out numbers of algorithms to control web spam, so take out every step after think twice about what you are going to do and why.

Michael Fink who is product manager of Google Search Console is announcing in their recent blog of 20-May-2015 they had changed the name of Google Webmaster tools. The new name is Google Search Console right now there is nothing change in functions of this tool except name. On other side John Muller is also sharing his thoughts via Google+ he is remembering those old days when Google Webmaster Tools first launched for the submit sitemaps files. John Muller is giving appreciation to their team to do this all work, because they had done worked on that almost over the year after many experiments because it was a difficult task to do but they done it in right directions. As you can see now-a-days who is involve in online marketing he/she is using Google Search Console to see performance of their website in Google Search Engine. No doubts that this is awesome tool to tell you almost each and every thing about website. Guidelines For Newbie: There are numbers of people who wants to make their career in online marketing and when they will follow the guidelines of Google from Google Search Console they will definitely learn many things. This tool will tell you errors about your website like which kinds of back-links you have. One more thing is very interesting about Google Search Console a person from Google will send you a mail if your website have Manual Penalty. You can remove manual penalty much easier than Google algorithmic penalty with the guidelines of Google web spam control team’s executive. Useful Factors of Google Search Console: Sitemap: You can submit and check the status of Sitemap. Crawling: If your website is not cache then you can use this tool to crawl your site in Google, beside that you can set the crawl rate as well for every of your website. Robots.txt: This file will stop Google spider to crawl those all webpages of your website which you don’t want to show to your visitors and readers. Link Factor: Now-a-days back link factor have their own importance in earlier life of seo you can create any kind of back link to rank your website top in Google. Now the scenario has been totally changed Google will give more authority to only those websites which will have high quality back links. You can check the status of back links of website and if you think some links are proving harmful for your site then you can use the Search Traffic tab’s Link to your site section. Disavow List: This is good thing by Google only those persons can send their disavow list file who have access of Google Search Console account. This option is great from security point of view because no one do these all above factors till they will haven’t access of account. If you are operating Google Search Console tool by your own then it’s ok but if any other person is using this tool on your behalf then you should check it out each and every thing time to time. Domain Preference: Now it is in your hand how you would like to show your domain in Google search engine in this section you can set a preferred domain for example with www or without www. Conclusion: The conclusion is that only Google webmaster tools name changed to Google Search Console and still each and every option is remain same to use. I would like to know from your end which name is best for this tool (Either Google Webmaster Tools or Google Search Console). From my opinion Google Search Console tool name is looking some technical but on other hand Google Webmaster tools name is looking perfect for this might be my choice so these why I would like to hear from you.