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As we all know how SEO field is going more and more difficult because Google would like to control web spam on anyhow. This is the reason why search engine optimization field is suffering with number of problems.  Now you will need to find out those all ways which will safe ranking of your website and the biggest challenge is that you will need to do this all work from your end.  The best way to do these all things is SEO Audit which will be showing all weakness of your site. But first of all you will try to focus on On-Page SEO audit which could be play major role to rank your website in SERP results.  I am going to share some important factors about on-Page SEO audit which will be deliver good results to improve your website presence in Google search engine.  Meta Title Limit: Title tags are important from SEO’s point of view. Title tag is that kind of part of a website which is describes whole things about a websites in few words. If your site will not have proper Meta title according to the guidelines of Google then it could be prove harmful for your website. Now Google has set another parameters for perfect Meta title, earlier it was depend on the length which was around till 60-70 characters. Now you will need to update yourself and your site as well according to instructions of Google. The new parameters of meta title is 512 mega pixel so whenever you are planning to change title of a site then you should use a tool which tell you is title of your site in under limit or it’s excess form limits.  What is Canonical error and how to resolve it: This is another part of a website which would need to be notice very carefully. Most of the webmaster doesn’t know about that and they aren’t notice it from ranking point of view. But the truth is that if your site has canonical error that means Google is counting your site’s pages duplicates which could be offence from Google panda algorithms. There is very easy way to check out canonical error. Simply you will need to type your website’s address in Google Address Bar like this (www.yoursitename.com) and (yoursitename.com). If the same page is open after put your site’s name in address bar then it means your website hasn’t canonical error. But on other side now you will notice things carefully if your site is opening with www and without www. Then it means your website have canonical error. Now you should not wait more for it and try to rectify the canonical issue it’s very simple for that you would need to do work in htaccess file to safe your site from canonical issue.  Website crawling and indexing issues: If you have done all things in right ways and all things are perfect but your website’s ranking is not showing in Google SERP result, then you should check it out indexing status of your website like that(site:yourwebsitename.com). If Google is not coming back on your website regularly then you should check out either your content is duplicate or there will be errors in coding.  Importance of website Loading speed: Numbers of websites are not opening in less time because these kinds of sites have heavy images which are taking too much time to load, So these why visitors are not like that kinds of sites which are take more time to open than normal sites. You can resolve this issue himself after reduce the file size of images. This technique will reduce bounce rate of your website as well which will be indicate positive signal for your website.

Today is the day that Google makes the shift to give SEO ranking preference to mobile optimized sites over desktop sites that are not optimized for mobile. Organic search is typically a highly qualified traffic driver for brand websites. Mobile visitors tend to average around 50% of all search traffic, which means creating a mobile-friendly website is an absolute must.  UNDERSTANDING THE IMPACT It’s no longer a debate as to whether your brands’ percentage of mobile traffic is worth budgeting for a mobile presence online. According to Comscore, mobile accounts for over 30% of all Internet usage in the US in 2015, and is continuously growing year-overyear, while desktop is beginning to dip. Google understands the exponential growth of mobile usage and has determined that mobile accessibility is of the utmost importance for brands. Which is why Google has changed how they rank and display sites? The update will now negatively impact search results for any website that isn’t considered ‘mobile-friendly’ and is rumored to have a greater impact on search results than their previous two updates, Penguin and Panda, which impacted roughly 12% of all search results. If your brand has a website, and organic search rankings are an important traffic driving digital channel, then you need to cater your website to mobile users.  DETERMINING IF IT WILL IMPACT YOUR WEBSITE In order to determine whether your website is considered mobile-friendly in the eyes of Google, there are a few ways to check: Mobile-Friendly Labels Back in November, Google began to include mobile-friendly labels to websites they considered optimized for smartphone devices. These labels are slowly being replaced by icons to denote whether a website is mobile-friendly, or more specifically non-mobile-friendly. Google yourself and see how your site has been labeled. Mobile-Friendly Test Google has also created a tool to test whether your site is considered mobile-friendly. Enter in your URL and get your results along with a few tips as to why your website may or may not be labeled as mobile-friendly.  UPDATING YOUR WEBSITE If your site is not optimized for mobile then it’s going to need some updates. There are a few different ways to get your website mobile ready:  Responsive Web Design: uses different style sheets to reformat how your website displays across multiple devices. The actual website content, and subsequent HTML will remain the same across devices, however, it is possible to rearrange, hide, or display specific content depending on screen size. Adaptive Design: can detect a specific device and dynamically serves users different versions of the website which are tied to specific devices. Like responsive design, it still uses a single URL across devices.  Standalone Mobile Websites: have unique URL’s which have historically existed as an m.domain. These technically exist as a completely separate website from the desktop version. There are pro’s and con’s to each method of developing and designing a mobile-friendly website. Responsive is currently Google’s preferred method and is also the easiest to maintain. However, while it can transform your web design to display well on mobile devices, it won’t transform the content to fit your mobile users’ needs.  PREPARING FOR THE FUTURE  The debate over whether a brand should consider a mobile-first approach to their digital marketing efforts is now a foregone conclusion. However, the debate over whether healthcare brands should be integrating a mobile app into their mobile strategy is still a hotly debated topic amongst marketers. As part of their latest update, Google will feature more relevant app content directly into their search results. Google’s API, as well as a few other methods, allows apps to deep link to one another or to specific website pages. As a result, this will effectively improve discoverability and accessibility of mobile apps, as they will begin to tie in-app engagement metrics to search result rankings. Google has made their stance on mobile very clear. Developing a mobile-first digital strategy is no longer a consideration, but an absolute must. Pharmaceutical brands who do not have an optimized mobile website need to allocate budget to redesign all web assets to be mobile-friendly. As the trend towards mobile continues to shift, brands should also begin to consider developing a mobile app experience before the next Google update is announced.